Improper Marketing and How It Can Destroy Your Business

You can have the greatest product in the world, but if you have bad marketing, the world will never know about it. Bad marketing, unfortunately, exists all over. Wherever someone is firing off a poorly targeted ad for thousands if not millions of dollars, there is bad marketing. Whenever someone tries to browbeat people uninterested in a particular style of product despite having the tools necessary to know better, there is bad marketing. Whenever a company throws good money after bad, there is bad marketing. If you are confident that your product or service is the real deal, then you need to avoid bad marketing at all costs. And the way to do that is through building relationships with people, who have an interest or a passion for your niche.

Advertising in the 21st Century simply doesn't work for most products. If it is the type of product that everyone uses, such as toilet paper, then they usually go with the cheapest within their quality preference. If it is a more specialized market, you may be reaching millions of people, but when none of those people, or at least a very small fraction, are buyers, it is simply not worth what it will cost you for that kind of widespread visibility. More companies have gone broke as a result of poor marketing practices than poor product development or poor customer service. And the reason is that marketing can be highly expensive. People make the mistake of thinking money thrown at the problem is the way to overcome poor sales, when the reality is one may need to be using more creativity than dollars to reach the masses.

The first thing you need to do if your business is not getting the results that you expect of it is to reevaluate your marketing methods, figure out what your most expensive budget items are, and then weigh them against the results they produce. If they leave you bleeding capital, then stop using those methods and reinvest into what is getting you the results you're looking for. A multi-prong approach does one little good whatsoever if most of the prongs are missing the mark. So it may be time to simplify your efforts.

Once you have adjusted your marketing budget, stay on top of the results versus the output. You don't want 80% of the work to be producing 20% of the income. If possible, you want that to be the other way around. With a clearer sense of where your marketing dollars are going, a deeper embrace of technology and its free effects on your business, and good customer service, you can overcome the problems of bad marketing and set a more successful path for your business.  To find out more about this article and many other opportunities, click on  Michael Stanley.   That's all for now, "Enjoy Your Coffee".

Michael Stanley