Tuesday, April 10, 2012

How To Keep Email Marketing Simple and Easy

It's understandable how email marketing can seem like a lot of work. The truth is, it is a lot of work, but the difference is whether or not you know the exact steps to take. The reality is, it's actually pretty simple once you understand the basic steps of building a list. On the other hand, if you don't know what you're doing, it can feel like a complete waste of time. In this short article we're going to be talking about how becoming successful with email marketing can be simple and easy.
It doesn't take much to get the ball rolling. All you need to get your list up and running is a squeeze page with a free give away, an auto responder loaded with email messages, and targeted traffic. That's it.
Here's the thing, people usually get stuck at one point or another. Whether its building the squeeze page or writing the email messages or something else. If you're new to email marketing, these tasks can seem a bit overwhelming at first.
When I began with email marketing, my toughest obstacle was how to write the email messages. That fact that I didn't know how to do this simple step kept me from building a list for a long time.
I learned a valuable technique from my mentor which changed everything. It made the difference between not having a list to building a high responsive list with ease. Using this simple technique will tell you what to exactly write your emails about, what your subscribers are willing to buy, and increases the relationship with your list all at the same time.
So what is it? Simple, ask you subscribers questions. Ask them what areas they are struggling with most in your niche. Ask them what they want to learn more about. Ask them what they are looking forward to from your emails. Find out what their goals are and what challenges they are facing within your niche. Once you have this information you will have a deeper insight on what your subscribers wants and needs are.
Now that you know what your readers want, here's what to do with that information. First, answer their questions one by one. Then, choose 5 common questions and send out a top 5 frequently asked questions and answers to your list. Next, combine all of the questions into an e-book, video, or audio that provides solutions to their questions, problems, and challenges. Don't you think this product will sell. You're asking what they want and giving it to them. Keeping things simple and easy. Remember, the main purpose is to help people solve their problems and encouraging the reader to take action.  As usual, if you want to know more about how to apply this principle to fit your particular situation, click on my name.   
"Enjoy Your Coffee"

Michael Stanley

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