How to Create Emails That Get Read

Writing emails and sending them to your list is an excellent way to drive traffic to your website or blog and build a healthy income online. In order for either one of those to happen, your subscribers have to open and read your emails. This is why it's important that you never send junk to your list. If they receive a few low quality, low value emails from you, it's not likely that they will open future emails.
So, let's look at a few quick and easy tips on how to write emails that get opened, read and will keep your subscribers happy and active.
1st - Decide on a format for your emails
Usually, there are two options for formatting the text of your emails, HTML and plain text. If you can only choose one, go with plain text. Everyone can receive plain text. Even if they have their setting set to HTML, it will convert to plain text. You don't want your messages getting filtered out because a readers email service doesn't support HTML or your reader doesn't like HTML. If you insist on using a HTML format, be sure to set plain text as an alternative.
Next thing to consider is line formatting.
Keep the lines in your emails at 65 characters or below. Many email providers only permit 65 characters per line. When you exceed 65, your text will display on the next line. This may not seem like a big issues, but it will make the appearance of your emails look sloppy and amateurish. You want to make every effort to show and prove to your readers that you are an expert in your niche.
2nd- The Subject line
People receive tons of emails per day. In fact, I'm sure you do too. People don't read all of them, there is not enough time in the day. They usually just quickly scan subject lines and open those from familiar senders or with subject lines that capture and lead their attention.
Write your subject lines so that they stand out.
Your subject line should be compelling enough to capture and lead your reader's attention so they will open your email, while at the same time accurately describing the contents of the message. Steer clear of spam words in your subject lines as most email providers will route your message to the spam box.
Your readers want whats going to benefit them, teach them something, make them money, or save them time. It's a good practice to use the readers name in the emails address because it adds a personal touch.
There's lots of information out here for writing emails.  Carefully weigh them before spending a bunch of money.  For detailed instructions and training click in my name.  "Enjoy Your Coffee"

Michael Stanley