Good Morning,
Marketing has changed over the years. It is not always easy to
promote business, especially in times of uncertainty. It is certainly
worth looking at YouTube for marketing and taking advantage of the
potential traffic from the world's premier video site.
Is using video content right for your business?
You
may be hesitating and wondering if you should take the plunge and start
using video. I would advise not to wait any longer. If you manage to
create great videos you will find you start to get better traffic and
more conversions.
YouTube offers you a massive audience for such a
low cost. Years ago companies could only dream of this kind of exposure
and YouTube for marketing was unheard of. Now with the power of video
marketing you can make YouTube sales.
It is always nice to find
you have gained a lot of viewers while you were sleeping. This is the
beauty of YouTube as it is universally well known.
Keep in mind these strategies in your YouTube marketing:
Make use of the community
Millions
of people worldwide use YouTube on a daily basis and take part in the
online community if offers. You too could be a part of the community.
As
part of your YouTube marketing strategy it is important to provide a
content rich video to your viewers. It has to provide value and should
keep their interest. The video should run for around two minutes as
people may become bored if it is over long. Ensure that the picture and
sound quality are both first class.
As your video become popular it will climb up the YouTube rankings and you will get even more viewers.
You
are allowed to add comments to other people's videos and they can do
the same to your own. You must turn on this option though to let people
comment.
Try to leave a decent comment rather than saying 'nice
video'. Give a comment of value as it will make others want to check out
your videos. Show that you know something of the subject material.
You
can also make friends with others on YouTube and they can friend you in
turn. Once you do this you will find that you can watch each other's
videos. As a result of doing this, both of you can get traffic back to
your websites.
Create a viral effect by sending your video to
others to watch. If they like it they may pass it onto their friends.
The more people that see it the more traffic you will get coming to your
website. This is quite a powerful strategy to use when making use of
YouTube for marketing
Subscribers
When your
video is out there for others to watch you may find they subscribe to
your YouTube channel. If your channel picks up viewers you can expect
some nice traffic flowing back to your website. Try sending other
YouTube community members a message asking them to take a look at your
channel.
Use personal email
Here's another
nice tip when using YouTube for marketing needs. I am sure you have an
address book of your business contacts. Send them an email with a link
to your video. Better still; embed the video into the email itself. Tell
your contacts to forward the message on if they liked it. Again this
creates an incredible viral effect for your video.
Use social media
The
nice thing about sites like Facebook and Twitter is that they encourage
the sharing of content. YouTube has a button that is used for sharing
video content on Facebook and Twitter.
Social media is very big
now and something you should be using in your YouTube for marketing
plan. You can obtain some nice traffic using this strategy.
For
even more exposure and to gain traction in the Google search engine, go
and bookmark your videos on the various bookmarking sites. For example:
• Reddit
• Stumble Upon
• Delicious
• Digg
Target your audience
If
you want greater exposure and sales then you need to target your video
content to specific audiences. If you are not doing this then you are
creating a general video which will become lost in the millions of
videos up on YouTube.
You will hit your sales faster if you target
people who are interested in what you are offering. There is no point
targeting people who are never going to buy from you.
Whenever I use YouTube for marketing I tend to target only specific groups of people I feel may be interested in my service.
When
you target your audience it becomes easier to promote in the YouTube
community. Also finding related blogs becomes a lot easier.
There
are so many Facebook groups on offer that it is hard to know where to
place your video. If you niche target you will make the job so much
easier.
Promote on relevant blogs
By
getting your video mentioned on relevant blogs you can drive a lot of
traffic to your video. Here you can use YouTube for marketing a blog as
well as video content. It can take some time to identify the relevant
blogs you need, but there are ways to go about it. Locating relevant
blogs is an extremely useful strategy when using YouTube for business purposes.
Once
you identify the blogs then all you need to do is send out a press
release via email to the blog owner that says what the video is about.
Include a link to the video also or even better, send the YouTube embed
code so that they can embed the video in the blog.
When the video
is embedded in the blog you will get even more traffic and potential
customers. Use this technique and identify as many blogs as you can to
send out your video to.
Conclusion
Try to
make sure you offer value and engage the viewer with your video content.
Use YouTube for marketing and traffic generation and you will find you
take your business to another level. "Enjoy Your Coffee"
Michael Stanley
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