There are many different ways on the internet to gain online traffic
and sometimes it can be a daunting and confusing and you just aren't
sure where to start. The internet is continually evolving and so too are
the ways and methods for advertising a website.
Banner ads are
one of the most effective ways to advertise your blog. Have a look
around and you will see banner ads everywhere, on personal websites, on
blogs as well as on the search engines.
The reason they are
everywhere is they work and people are making the most of them and using
them regularly to advertise their products or website. Banner ads are
amazing and can be quite low cost if you set them up properly.
Banners
ads were created specifically to promote certain products or services
and are generally based on brand recognition. The ad uses its small
space to describe the product or service with plenty of information to
make it attractive to people that see the ad. They will have an
appointment to action to persuade folks to click on the banner and visit
their webpage.
When using banner advertising you should aim the
banners toward targeted prospects so that you don't have hundreds of
people exploring your ad when they really aren't thinking about the
product or service you will be promoting. If you are paying per click
that can get quite expensive so if you target specific people you will
only pay for people that really have an interest in what you have to
offer.
Targeted traffic = higher sales and better profits!
There
are many different methods for using banner ad campaigns so there is no
fixed campaign type. Google AdWords and Overture have many tools that
you can use to enhance your strategy and your website.
Google
and Overture can give you more insight on the type of campaign that will
be most effective in your business. They can help to locate the most
effective phrases and terms to use in your banner advertising campaign.
They really are the best phrases, keywords and terms that you can use to
get the most targeted traffic to your website. If about the catch using
targeted keywords and phrases then you aren't wasting your time and
efforts and you will not be paying considerably more than you should be.
Here are some tips that may increase the effectiveness of your banners efforts:
1.
Banners have got a limited amount of space so you need to use that
space wisely. You are require to use attention grabbing content so that
the tiny amount of text will say a something that is going to grab the
attention of those who see it.
2. Add a picture
for the banner so visitors may have a visual of the product. Most
people respond better when they see a picture of what's being offered.
3.
Don't use over-sized banners. Large banners may fit read more about
them but they won't enable you to get any more traffic. Large banners
just manage to clutter the site where they are posted and for that
reason they may actually get less clicks than just a smaller banner.
4.
Help make your banner look professional. To have a professional looking
banner you want it to be subtle but to bring the point across. Don't
fill the banner with lots of colors and fonts, it just needs to appears
like something a child created but not something professional. Keep it
simple!
5. A banner must have a 'call to
action' for your website visitors to be more inclined to select the ad.
Although we know your ad is for clicking on, if one carries a 'call to
action' like a 'Click Here' button you happen to be taking charge and
directing the website visitors to click on the ad.
6.
Ensure that your content is readable but not too cluttered. You want
content that is definitely motivational to peak the visitors interest
and entice these phones click on the ad.
7.
Always test the links of the banner to make sure that and also go
through to your site. It could be terrible to be paying for advertising
and your visitors not being directed to the linking website.
"Enjoy Your Coffee"
Be sure and check out The Corner Market-ing
Michael Stanley
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