Website owners keen on increasing their website rankings and earning
targeted traffic that converts well (into customers) need to understand
the basics of top SEO (Search Engine Optimization) techniques, like
quality website content writing and article writing.
Simply put,
SEO is the science of online marketing, which helps increase the web
visibility of a site or blog, so it can easily be found by prospects
looking for related products, services or information. Thus, good SEO
practises help increase a website's popularity by matching it with
potential customers.
Importance Of Website SEO
With
millions of web sites being launched on the Internet everyday, it is
crucial for a new online business owner to plan, implement and manage
website SEO, so that at least some of the 98% traffic typically directed
from major search engines, like Google and Yahoo, lands up on his
website, courtesy the proper use of SEO web content and SEO article
writing.
With growing Internet connectivity and the ease of
conducting online searches on the net, most people prefer going online
to search for information. It is also true that most people don't have
either the time, or the patience to sift through thousands of possible
matches that a SERP (Search Engine Return Page) comes up with, when they
enter a key word or phrase into the search box.
A SERP is the
page bearing information that is an exact, or a close match to the
online user's search terms. Studies of typical online user behavior
indicates that most searchers don't look beyond the first SERP, though
there could be hundreds, if not thousands, of web pages related to their
search terms.
This is why web businesses need to implement proven
SEO techniques, like SEO website content and SEO article writing
combined with consistent article marketing efforts, in order to appear
on the first SERP of popular search engines.
Major search engines
index website pages according to an algorithm, which is a process that
basically includes checking the relevance of the Meta Keywords, site
heading and page title against that of the website content and verifying
if other sites back-linking to the website contain relevant content and
also have a high PR (Page Rank).
Since a high PR determines
website popularity and is responsible for directing relevant traffic to
the website, it is important to implement SEO techniques that help you
get your site indexed by the search engines for the most relevant key
terms relating to your business, if you want to earn a PR 1, PR 2, PR 3,
PR 4 or PR 5 status.
If your website comes up on the first SERP
for a particular keyword or key phrase, this means you have earned a PR 1
(Page Rank 1)
status for that particular keyword, or phrase. If
it appears on the 30th SERP, your website has a PR 30 status (which is
really nothing to write home about and means you should work on your
website SEO strategy big-time).
Now, as mentioned earlier, since
most online searchers almost never visit the second SERP (leave alone
the 30th), smart webmasters aim for a PR 1 status for their most
searched keyword or key phrase (also known as a 'hot keyword').
Methods For Achieving High PR - Tips For Using Article Writing And Website Content For Increasing Website Ranking
•SEO Website Content
- Research your target market, its needs and the best keywords related
to your business. Write original, reader-friendly, keyword-rich content
that is highly optimized so you rank higher in the search engines and
also appeal to your prospects. If you don't fancy yourself as a
wordsmith, consider hiring a professional website content writer to
integrate hot keywords strategically in your website content. An expert
website content writer will also ensure your SEO web copy engages
website visitors, encouraging them to browse your site - and hopefully
buy from you, too!
•SEO Article Writing - Plan an
article marketing campaign, based on top industry practises, like
'keyword research,' marketing to the 'long tail keyword' and volume
submissions to top article directories (those with a PR of 1 to PR 6).
Write and submit original, high quality articles based on your top
keywords to the best article directories, which offer you one-way
back-links to your site that help you attract targeted website traffic.
For maximum reader impact, limit your SEO articles to 250-500 words,
since readers on the net have short attention spans. Additionally,
ensure that the keywords used in your SEO article writing and marketing
campaign are also integrated in your website content, as good keyword
matches help establish relevancy for online content.
Search
engines will index (rank) your site based on the use of appropriate
keywords and their density in your online content, whether published on
your website or on other online platforms.
Thus, pay close
attention to the quality of keyword-rich content appearing on various
sites back-linking to your website, build more quality back links from
authority sites (top article directories and best blogs in your market
niche, social media platforms).
Increase your website ranking by
combining SEO article writing, marketing and SEO website content
writing, which are the best SEO techniques for achieving easy, effective
and long-term web business success! "Enjoy Your Coffee"
Be sure and check out The Corner Market-ing
Thanks so much for pulling this together so clearly.
ReplyDeleteI would consider adding the INK editor to this editors: https://seo.app/XzTXZsUH9 Started experimenting with this tool after relying on 10 plus apps and plug-ins to check my blog for years. Most comprehensive platform I’ve seen to date