There are a number of approaches on how you can boost your business
online. In fact when you survey ten popular entrepreneurs online and ask
about their approaches to making more than the rest then don't be
surprised to find ten different answers. This only validates the fact
that there are many ways on how you can be successful in your chosen
niche or industry. Though you are faced with many tricks and tips on how
to do business and be good at it, keep in mind that there's one
important principle in business that remains true, helpful and relevant
in the face of these business tricks and approaches. This is the
importance of building relationships with customers and potential
customers- from building trust to sustaining it.
Relationship and
trust are important things in the context of business. Customers will
not buy products and patronize a service if they don't trust or like the
product or service provider. And one way of doing this is by focusing
on email list building. This is the tool to track your customers and at
the same time communicate with them. Through an email list and constant
sending of information and updates to the customer base, you can form a
bond with your customers and in the process build that foundation of
trust and set up yourself and the business as an authority in the field.
The key here is to regularly send online newsletters or updates to your
customer base so that they are aware of what's happening and what's new
in the business.
Email list building is easier said than done and
to help you jump-start that email list here are some tricks and tips
that can get you started and boost your email lists.
• When
planning to build your own email list, make sure to rank their privacy.
The common concern for many shoppers online is that their personal and
financial information are usually shared with third parties. When you
are soliciting their emails, offer a guarantee that you put a premium on
privacy and their emails will not be shared with others;
•
Provide a sign-up form on your site, and when you do place it in plain
sight. Place the form on either the top left or top right part of the
page. Don't just give a sign-up form on the homepage; make sure that
almost all pages of the site will carry a sign-up form. Not all of your
visitors will visit the homepage;
• Speaking of sign-up, make sure that the process of signing up is easy. One form will do, and the signing up should be fast;
•
Ask only the emails of the readers and don't solicit other personal
information like age, gender, birth dates or even phone numbers. Some
readers can see through this act and will feel that you will only use
the information for other purposes;
• Let them confirm your
subscription to your email list. Once they have signed up, let them
confirm their participation. This way, you can confirm that their
signing up is not by accident and your emails will not be considered as
spam;
• Offer something for those who joined your mailing list.
The common practice online now is to offer free gifts, free e-books or
access to free resources. The gift should be given to them in an instant
after they have signed up. The download link for the e-book or resource
can be placed on their welcome email;
• Don't forget to stick to
quality when you are already sending out notifications, updates and
contents to your subscriber base. You can even host an interactive
contest where they can take part and win prizes.
Foundation and
relationship building takes some time and can be tricky if you don't
know the right approaches to it. You don't need to oversell your brand
and services to your potential clients in the email list. The key in
email list building is to strike the right balance between offering them
with something beneficial and letting them know about your products and
services. And you can make this happen by taking a look and after the
recommended tips and tricks presented above.
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