How Improving Content Can Make Your Web Site Popular

Marketing a web site or blog is important if you want it to be a success. Content value is very important and knowing what you can do to make it better is critical. With the amount of competition you will face you need to know what to look at in terms of content. Here are some pointers on getting good content in the pages you put together on your site.

• Fit your content to your reader's needs. You will need a mechanism for feedback and doing surveys and interactive items like allowing comments can help.


• Write with a natural tone and format. Use humor and personal style when writing and talk to your readers, not over or around them. Sometimes telling a story is better than technical jargon but you must consider the audience and the topic being discussed.


• Keywords are not the whole story, but it's what the search engines look for in the flavor of an article. Know which ones reach the type of traffic you are seeking and do target them in your writing.


• Contextual cues such as color, font and space can make a difference. You should look at these cues and study to see what can make your site easier on the eyes. Ads that are adjacent to your writing should be looked at as well. Are the ads you are running distracting your readers from your message?


• Study images you place on pages to make sure they are relevant. Often these are eye catchers and you need them to support what you are trying to tell the reader. When you write paragraphs, think of the term 'front load'. Get the most important information out first in your paragraphs as people usually read what they see first. This also true for the document - hit your audience with the important bits of you message first. Less important information should follow this and even less important info (or a summary of the document) should come at the end.


• Lastly, have a 'call to action' for the reader to follow. What do you want you readers to do or how do you want them to respond? It can be as simple as clicking a link to writing a letter or email. Make it clear to the reader what you are requesting them to do.

Grammar and spelling does make a difference so use a good software tool to help you correct errors in your writing. Practice writing something every day and keep resources like a thesaurus and dictionary around. Keep your audience in mind and try to tailor concise and simple language to get your point across. If you follow these rules, improving content on your web site should be easy to accomplish.  "Enjoy Your Coffee"

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Michael Stanley